Place2Be — Children's Mental Health Week

Children's Mental Health Week is Place2Be's flagship annual campaign, aiming to empower, equip and give a voice to every child in the UK. As in-house designer for the charity, I produce visual assets across the campaign — from the launch brand expression and social media toolkit to supporter resources, digital banners, and print materials. For this campaign, I also photographed all of the imagery featured throughout the pack, shooting on location at both a primary and a secondary school. The shoots combined styled portraits — set up using props and a custom backdrop — with more candid moments, giving the campaign a consistent visual language while keeping it authentic to real school life. Each year's work balances Place2Be's core brand identity with fresh, year-specific visual treatments that resonate with children, parents, and schools.